Outdoor: KFC

We had to communicate KFC's new Snackbox menu, making the price tag as prominent as possible. We decided to assume that people would be utterly overwhelmed by the offer and focused the headlines around people's reactions to seeing the 99p. It was one of the brand's most successful ever outdoor campaigns. 


1. Oh good, your mouth's already wide open.
2. You can blink now.
3. Deep breaths, try to remain calm.


The second KFC campaign was aimed promoting the KFC Snackbox to students. We couldn't get around the fact it was high in calories, so decided to embrace it instead. We referenced 'student' activities like reading, sleeping and gaming and stated how many calories each activity burned, with the rational that they may as well top up with a Snackbox. 


1. Napping burns 68 calories an hour. Top up with a Snackbox.
2. Reading burns 87 calories an hour. Top up with a Snackbox.
3. Gaming burns 96 calories an hour. Top up with a Snackbox.
4. Watching TV burns 84 calories an hour. Top up with a Snackbox.